Emily Johnson
WEBSITE OPERATIONS • WORDPRESS • DIGITAL EXPERIENCE
WEBSITE OPERATIONS
WORDPRESS
DIGITAL STRATEGY
I specialize in building and managing websites that are intuitive, accessible, and scalable. My work spans website strategy, WordPress, information architecture, UX, accessibility, SEO, content governance, and ongoing optimization, supported by a strong background in visual design and digital content.
Emily Johnson
WEBSITE OPERATIONS • WORDPRESS • DIGITAL STRATEGY
WEBSITE OPERATIONS
WORDPRESS
DIGITAL EXPERIENCE
I specialize in building and managing websites that are intuitive, accessible, and scalable. My work spans website strategy, WordPress, information architecture, UX, accessibility, SEO, content governance, and ongoing optimization, supported by a strong background in visual design and digital content.
PORTFOLIO
PORTFOLIO
Information Architecture | UX/UI Design | Website Strategy
Information Architecture | UX/UI Design | Website Strategy
Enterprise-Scale Nonprofit Web Ecosystem
Owned and modernized a national WordPress ecosystem serving millions of annual visits, rebuilding navigation, user journeys, governance, accessibility, and SEO.
Content Architecture | Responsive Design | UX/UI Design
Content Architecture | Responsive Design | UX/UI Design
Higher Education Website Redesign
Led the WordPress redesign and development of a large educational site, organizing extensive sustainability content into a clearer, more manageable system.
CMS Development | Content Architecture | Content Migration
CMS Development | Content Architecture | Content Migration
Higher Education Resource Website
Translated supplied designs into a content-rich WordPress website, organizing extensive educational and technical resources into a clearer structure.
Content Strategy | Information Architecture | Modular Development
Content Strategy | Information Architecture | Modular Development
Website Case Study
Transformed a national campaign website into a more scalable, accessible digital experience that makes resources, events, and community connections easier for military families to discover.
CMS Development | Content Architecture | Modular Development
CMS Development | Content Architecture | Modular Development
Website Case Study
Built a custom WordPress experience combining brand development, dynamic ACF-powered content, animation, and video to support a flexible and engaging storytelling platform.
Branding | Graphic Design | Illustrator
Branding | Graphic Design | Illustrator
Created a cohesive visual identity and branded communications
Created a cohesive visual identity and branded communications suite for the organization.
API Integrations | E-commerce | Form Development
API Integrations | E-commerce | Form Development
Tourism and Ecommerce Website
Designed and developed new WordPress experiences featuring complex registration forms, e-commerce functionality, and visitor-focused content.
Client Training | CMS Development | Interactive Design
Client Training | CMS Development | Interactive Design
Academic Library Consortium Website
Collaborated on the design, developed the WordPress website, created graphics and animations, and delivered client documentation and training.
Branding | Custom Illustration | Multimedia Development
Branding | Custom Illustration | Multimedia Development
Custom Science and Storytelling Website
Designed and developed a fully custom website featuring original branding, illustration, animation, video, and immersive scientific storytelling.
Branding | UX/UI Design | Web Design
Branding | UX/UI Design | Web Design
Health Registry and Awareness Website
Created the brand identity, logo, graphics, and website for a national traumatic brain injury registry and awareness initiative.
API Integrations | CMS Development | UX/UI Design
API Integrations | CMS Development | UX/UI Design
Legal Technology Website
Designed and developed a custom website with branded graphics and API integrations supporting a seamless, data-connected user experience.
Interactive Design | Web Design | WordPress
Interactive Design | Web Design | WordPress
Construction Services Website
Designed and developed a modern service-based website that strengthened the company’s online presence and made key information easier to access.
A/B Testing | CRO | Modular Development
A/B Testing | CRO | Modular Development
Health and Wellness Product Landing Page
Built a modular product landing experience, supported conversion funnels, and implemented A/B testing to improve campaign performance.
Canva | Custom Illustration | Social Media
Canva | Custom Illustration | Social Media
Designed branded social media graphics supporting health, fundraising,
Designed branded social media graphics supporting health, fundraising, events, and community campaigns.
Event Promotion | Graphic Design | Photoshop
Event Promotion | Graphic Design | Photoshop
Designed a branded event banner promoting Penn State’s
Designed a branded event banner promoting Penn State’s Earth and Environmental Economics and Policy Seminar Series.
Branding | Photoshop | Social Media
Branding | Photoshop | Social Media
Created branding, social graphics, and digital storefront assets
Created branding, social graphics, and digital storefront assets for a product launch.
Digital Advertising | Photoshop | Social Media
Digital Advertising | Photoshop | Social Media
Designed digital advertising creative for Sam’s Club promotional
Designed digital advertising creative for Sam’s Club promotional campaigns.
InDesign | Interactive PDF | Publication Design
InDesign | Interactive PDF | Publication Design
Designed and produced a multi-page publication with custom
Designed and produced a multi-page publication with custom layouts and supporting graphics.
Canva | Marketing Collateral | Social Media
Canva | Marketing Collateral | Social Media
Created a coordinated suite of social graphics for
Created a coordinated suite of social graphics for the brand’s grand opening campaign.
Digital Advertising | Illustrator | Marketing Collateral
Digital Advertising | Illustrator | Marketing Collateral
Designed digital advertising creative for Amazon’s Prime Day
Designed digital advertising creative for Amazon’s Prime Day campaign.
InDesign | Marketing Collateral | Print Design
InDesign | Marketing Collateral | Print Design
Designed colorful promotional flyers with clear, family-friendly information
Designed colorful promotional flyers with clear, family-friendly information hierarchy.
Client Training | Information Architecture | Interactive Design
Client Training | Information Architecture | Interactive Design
Film and Television Portfolio
Collaborated on the design and developed a visually engaging website that translated creative concepts into a functional production portfolio.
Multimedia | Web Design | WordPress
Multimedia | Web Design | WordPress
Creative Media Portfolio
Designed and developed a streamlined one-page portfolio website highlighting video, media, and creative production work.
CMS Development | Multimedia | Responsive Design
CMS Development | Multimedia | Responsive Design
Creative Agency Website
Developed a polished, responsive website that translated supplied creative concepts into a functional digital experience.
Animation | Interactive Design | Web Design
Animation | Interactive Design | Web Design
Biotechnology Association Website
Developed new pages, graphics, and animations that made complex microbiome research content more engaging and visually accessible.
CMS Development | Information Architecture | Website Strategy
CMS Development | Information Architecture | Website Strategy
National Marketing Campaign Website
Designed and developed a national campaign website that used focused messaging, visual storytelling, and clear calls to action to drive participation.
Branding | Client Training | Web Design
Branding | Client Training | Web Design
Author and Publishing Website
Created the brand identity, logo, and website for a bestselling author, organizing books and content into a cohesive digital presence.
Client Training | CMS Development | Content Strategy
Client Training | CMS Development | Content Strategy
Higher Education Publications Website
Developed a structured WordPress website that made legal research and publications easier to browse, publish, and maintain.
Conversion Strategy | Landing Page Design | WordPress
Conversion Strategy | Landing Page Design | WordPress
Publisher Recruitment Landing Page
Led the design and development of a focused recruitment landing page created to increase interest and publisher signups.
Content Strategy | Graphic Design | UX/UI Design
Content Strategy | Graphic Design | UX/UI Design
Professional Services Website
Led the custom design and development of a tailored professional services website focused on clarity, credibility, and usability.
Responsive Design | UX/UI Design | Website Strategy
Responsive Design | UX/UI Design | Website Strategy
Industrial Services Website
Led the redesign and development of a modern industrial services website featuring custom graphics and clearer user-focused content.
Branding | Graphic Design | Web Design
Branding | Graphic Design | Web Design
Hospitality Consulting Website
Created the branding, logo, graphics, animations, and custom website for a restaurant development and hospitality consulting firm.
Information Architecture | UX/UI Design | Website Strategy
Information Architecture | UX/UI Design | Website Strategy
Enterprise-Scale Nonprofit Web Ecosystem
Owned and modernized a national WordPress ecosystem serving millions of annual visits, rebuilding navigation, user journeys, governance, accessibility, and SEO.
Content Architecture | Responsive Design | UX/UI Design
Content Architecture | Responsive Design | UX/UI Design
Higher Education Website Redesign
Led the WordPress redesign and development of a large educational site, organizing extensive sustainability content into a clearer, more manageable system.
CMS Development | Content Architecture | Content Migration
CMS Development | Content Architecture | Content Migration
Higher Education Resource Website
Translated supplied designs into a content-rich WordPress website, organizing extensive educational and technical resources into a clearer structure.
Content Strategy | Information Architecture | Modular Development
Content Strategy | Information Architecture | Modular Development
Website Case Study
Transformed a national campaign website into a more scalable, accessible digital experience that makes resources, events, and community connections easier for military families to discover.
CMS Development | Content Architecture | Modular Development
CMS Development | Content Architecture | Modular Development
Website Case Study
Built a custom WordPress experience combining brand development, dynamic ACF-powered content, animation, and video to support a flexible and engaging storytelling platform.
Branding | Graphic Design | Illustrator
Branding | Graphic Design | Illustrator
Created a cohesive visual identity and branded communications
Created a cohesive visual identity and branded communications suite for the organization.
API Integrations | E-commerce | Form Development
API Integrations | E-commerce | Form Development
Tourism and Ecommerce Website
Designed and developed new WordPress experiences featuring complex registration forms, e-commerce functionality, and visitor-focused content.
Client Training | CMS Development | Interactive Design
Client Training | CMS Development | Interactive Design
Academic Library Consortium Website
Collaborated on the design, developed the WordPress website, created graphics and animations, and delivered client documentation and training.
Branding | Custom Illustration | Multimedia Development
Branding | Custom Illustration | Multimedia Development
Custom Science and Storytelling Website
Designed and developed a fully custom website featuring original branding, illustration, animation, video, and immersive scientific storytelling.
Branding | UX/UI Design | Web Design
Branding | UX/UI Design | Web Design
Health Registry and Awareness Website
Created the brand identity, logo, graphics, and website for a national traumatic brain injury registry and awareness initiative.
API Integrations | CMS Development | UX/UI Design
API Integrations | CMS Development | UX/UI Design
Legal Technology Website
Designed and developed a custom website with branded graphics and API integrations supporting a seamless, data-connected user experience.
Interactive Design | Web Design | WordPress
Interactive Design | Web Design | WordPress
Construction Services Website
Designed and developed a modern service-based website that strengthened the company’s online presence and made key information easier to access.