Case Study

The Story Powered Initiative

Creating a scalable digital platform that transformed a new brand into an engaging storytelling experience.

Role: Lead Designer & Developer

Platform: WordPress

Focus: Branding • UX • Dynamic Content

Focus: Branding • UX • Dynamic Content

Project Leadership Led the branding, UX strategy, WordPress architecture, and development of The StoryPowered Initiative, creating a flexible publishing platform with reusable templates and dynamic content.

OVERVIEW

The StoryPowered Initiative required a digital platform that reflected its new brand while making it easy to publish and share meaningful stories. The project included a complete brand identity, website redesign, and custom WordPress implementation designed to support long-term content publishing and future growth. Since launch, more than 150 stories have been published through the platform, and the library continues to grow.

Personal Connection

I loved working on StoryPowered because its mission to reduce stigma around mental health gave the work meaning beyond the website itself. The goal was not simply to publish content, but to create a respectful and engaging space where people could share experiences that might help others feel less alone.

THE CHALLENGE

Launching a new organization required more than a website. It needed a recognizable brand and a flexible digital experience that could support ongoing storytelling, multimedia content, and future growth. The platform also had to provide an intuitive content management experience that would remain easy to maintain as the library of stories continued to grow.

Creating a Recognizable Identity

Created a cohesive visual identity that established credibility while reflecting the organization’s mission.

Engaging Storytelling Experience

Designed flexible page layouts capable of showcasing stories, video, and multimedia content in engaging ways.

Scalable for Future Growth

Developed reusable templates and dynamic content structures that simplified publishing while supporting future expansion.

MY APPROACH

Rather than designing individual pages, I focused on creating a flexible publishing system that would allow the organization to continue growing long after launch. Every design decision supported both the visitor experience and the organization’s long-term publishing needs.

The website was built around reusable WordPress templates, Advanced Custom Fields, and dynamic content relationships that simplified publishing while allowing the organization to expand its library of stories and resources without redesigning the site.

Strategic Framework

Define

Established the organization's visual identity and digital foundation.

Create

Designed an engaging storytelling experience focused on content and multimedia.

Structure

Built reusable templates and dynamic WordPress architecture using Advanced Custom Fields.

Grow

Created a scalable publishing platform designed for long-term expansion.

Define

Established the organization's visual identity and digital foundation.

Create

Designed an engaging storytelling experience focused on content and multimedia.

Structure

Built reusable templates and dynamic WordPress architecture using Advanced Custom Fields.

Grow

Created a scalable publishing platform designed for long-term expansion.

Strategic Framework

DESIGN SOLUTIONS

Brand Identity

Designed a complete visual identity including logo, typography, color palette, and supporting graphics to establish a recognizable and consistent brand.

Dynamic Content System

Built reusable WordPress templates, modular content blocks, and dynamic story relationships that made it easier to publish, organize, and surface a growing library of stories and resources.